"These were the Abercrombie kids: aggressive enough to snowboard, date rape, and shame the Algebra teacher by telling a mean joke in class, but projecting that they were okay with whatever, presumably taking what they dished out, if anyone stepped up to the plate. They weren’t as passive as stoners and skaters, who had their own set of signifiers. They were specific, and needed specific branding."
Explore the ins and outs of Abercrombie irony at "dis magazine", by Natsha Stagg HERE.
And then laugh your balls off with the Best and Worst of Men's Fashion Spring 2013.